Healthy In Steps! / Gezond instappen!

A campaign series for Rotterdam public transport company RET.
Tram, metro and bus drivers make long hours sitting in the same position and research shows that the employees do not rate themselves high points in terms of health. With the internal campaign we hope to inspire them with examples of RET’ers who each move or find balance in their own way. In this way we show that it’s easy to have your daily exercise without a heavy programm. That’s why we called it ‘Healthy in steps’ (gezond instappen)!

Bureau – Below Enemy Lines
Saskia – Art direction + Production
Copy –  Mo kruisman copywriting
Photography – Willem de Kam